Below you will find pages that utilize the taxonomy term “advertising”
Posts
Media Earnings November 5 2026 Nexstar Posts a Record 2.1 Billion Dollars and IMAX Nearly Doubles Its Box Office Record
Six media companies reported on November 5. Broadcast TV and big-screen film had record quarters, each driven by one event that won’t repeat on schedule. Of the ad-supported internet names, only Nextdoor grew.
Nexstar: TEGNA and an election year Nexstar’s third-quarter net revenue was $2.13 billion, up 78% and a company record. Most of the jump is the TEGNA acquisition, which added $765 million of revenue and $243 million of adjusted EBITDA.
Posts
Manufactured for the Lens: How Product Stunts Buy Earned Media Cheaper Than Ads
A snowmobile sits on a pile of trucked-in snow in the middle of an Austrian shopping street. It is not going anywhere. A rider poses on it, a rope line keeps the public back, and behind that rope a dozen photographers and two video crews work the same three angles for twenty minutes. Nobody is selling a snowmobile to anybody standing there. The machine is a prop, the snow is set dressing, and the actual product being manufactured is a photograph.
Posts
X Settles With the World Federation of Advertisers, Ending the Ad Boycott Case
X has settled its long-running legal battle with the World Federation of Advertisers, ending a case that accused brands including Mars and Shell of illegally coordinating a boycott of the platform.
The suit was the most aggressive test yet of a theory that has been circulating in advertising for several years: that when brands act collectively through an industry body to withhold spending from a platform over content standards, the coordination itself can constitute an antitrust problem rather than a series of independent commercial decisions.
Posts
Fujifilm Refreshes Rio Takeda Sponsorship Site Ahead of JLPGA Tournament
Fujifilm Americas has refreshed the official sponsorship website for rising JLPGA star Rio Takeda, timing the launch to coincide with the approach of the FUJIFILM Studio Alice Ladies Open — scheduled for April 10–12 at Ishizaka GC in Saitama. Fujifilm has backed Takeda since July 2024 and has title-sponsored the three-round tournament since 2021.
The updated site operates under the concept “BIG SMILE SHOT” — a deliberate double meaning that bridges Takeda’s signature on-course energy with Fujifilm’s photographic identity.