https://mediapresser.com/tags/marketing/ Recent content in marketing on Media Presser Hugo -- gohugo.io en-us Sun, 09 Aug 2026 00:00:00 +0000 https://mediapresser.com/manufactured-for-the-lens-how-product-stunts-buy-earned-media-cheaper-than-ads/ Sun, 09 Aug 2026 00:00:00 +0000 https://mediapresser.com/manufactured-for-the-lens-how-product-stunts-buy-earned-media-cheaper-than-ads/ A snowmobile sits on a pile of trucked-in snow in the middle of an Austrian shopping street. It is not going anywhere. A rider poses on it, a rope line keeps the public back, and behind that rope a dozen photographers and two video crews work the same three angles for twenty minutes. Nobody is selling a snowmobile to anybody standing there. The machine is a prop, the snow is set dressing, and the actual product being manufactured is a photograph.