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    <title>conferences on Media Presser</title>
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      <title>Conference Keynotes Are Theatre: The Attendee List Is the Product</title>
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      <pubDate>Fri, 09 Oct 2026 00:00:00 +0000</pubDate>
      
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      <description>I go to conferences. I keep going. I have booked flights for them, expensed hotels for them, and I will do it again this autumn, so nothing that follows is an argument for staying home.
What I&#39;ve stopped doing is pretending the sessions are why I went.
The keynote is theatre. Not a bad keynote, not an unusually promotional one, but the format itself. A person walks on stage and, over forty-five minutes, delivers information you could have absorbed in four minutes of reading.</description>
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