https://mediapresser.com/tags/adas/ Recent content in adas on Media Presser Hugo -- gohugo.io en-us Thu, 30 Jul 2026 00:00:00 +0000 https://mediapresser.com/qualcomm-q3-a-10-year-bmw-deal-landed-the-day-the-apple-cliff-steepened/ Thu, 30 Jul 2026 00:00:00 +0000 https://mediapresser.com/qualcomm-q3-a-10-year-bmw-deal-landed-the-day-the-apple-cliff-steepened/ Qualcomm reported third-quarter revenue of $9.95 billion, down 4% year over year, guided fourth-quarter profit below consensus, and said revenue from Apple will decline faster than it previously expected. The stock fell more than 7% after hours. Earlier the same day, the company disclosed a ten-year agreement to supply chips for BMW’s future digital cockpit and advanced driver-assistance systems. Both disclosures are accurate descriptions of the company. They are describing different decades. https://mediapresser.com/qualcomm-signs-a-10-year-deal-for-bmws-digital-cockpit-and-driver-assistance/ Thu, 30 Jul 2026 00:00:00 +0000 https://mediapresser.com/qualcomm-signs-a-10-year-deal-for-bmws-digital-cockpit-and-driver-assistance/ Qualcomm has signed a ten-year agreement to supply chips for BMW’s future digital cockpit and advanced driver-assistance systems, extending a relationship that already produced a jointly developed automated driving stack into the next generation of the manufacturer’s software-defined vehicle architecture. Ten years is an unusual public commitment length even by automotive standards, and it reflects how the qualification process actually works. A cockpit and driver-assistance platform is validated as a system: silicon, board design, thermal envelope, operating system, safety certification, and the toolchain the manufacturer’s own software teams build against.